Hype doesn't matter if the cash flows do not exist to operate teams. The league will be operating them or folding them as we've seen repeatedly in the history of this league. I'm not sure why seeking out a 10th market that would be in this position almost from the jump is celebrated by so many.
BC, Montreal, Calgary, Hamilton, Toronto right now only exist as long as their owners accept negative cash flows....meaning the revenue possible from operations cannot cover the operation of the franchise currently. These franchises have spent 30+ years in this pool of red ink. Edmonton is there too right now although they historically have not been. There's a **** load of work to do in existing markets. It's laughable that a CFL commissioner with a league in the state it is currently would be spending a single minute thinking about expansion, particularly when there is no money behind it.