Mike Posted November 27, 2015 Report Share Posted November 27, 2015 http://www.theglobeandmail.com/report-on-business/industry-news/marketing/cfl-rebranding-to-show-new-fans-what-were-made-of/article27500542/?cmpid=rss1&click=sf_globe https://www.youtube.com/watch?v=pQ-TODedlzs&feature=youtu.be I like it. If the minimalist, simple approach to the new CFL logo is the same approach they take when rebranding the uniforms, I think we're in for a pretty good rebranding. pigseye 1 Link to comment Share on other sites More sharing options...
Dascow Posted November 27, 2015 Report Share Posted November 27, 2015 I liked the comercial. It was really well done. I liked all of the Royal Blue that I saw too. I not so sure about the logo though. Maybe it'll grow on me. Link to comment Share on other sites More sharing options...
Logan007 Posted November 27, 2015 Report Share Posted November 27, 2015 It's all right. Link to comment Share on other sites More sharing options...
Goalie Posted November 27, 2015 Report Share Posted November 27, 2015 The logo is cool. Kind of old school modern ish. Link to comment Share on other sites More sharing options...
Fatty Liver Posted November 27, 2015 Report Share Posted November 27, 2015 I think I saw a reference to the Bombers.....at least I imagined I did. Even the league is ashamed of our product. Link to comment Share on other sites More sharing options...
TBURGESS Posted November 27, 2015 Report Share Posted November 27, 2015 As a member of the 55+ group who are the biggest number of CFL watchers... New Logo - No better than the old one. Worse actually. Just grey and black inside a clipped football with a little bit of red. It doesn't pop. New Tagline - I couldn't have told you what the old tagline was. I'll forget the new one soon after finishing this post. New Video - I'd rather have more actual great football plays with a 'Video Game' look than footballs in flames and throwing a ball through glass. I didn't like the music either but I know it's not aimed at me. I doubt it brings in any more young fans that the league needs, but if it does, then I'm all for it. Link to comment Share on other sites More sharing options...
Noeller Posted November 27, 2015 Report Share Posted November 27, 2015 I dig it...cool video. Not sure what I think of the slogan but I like where their heads at. Link to comment Share on other sites More sharing options...
B-F-F-C Posted November 27, 2015 Report Share Posted November 27, 2015 I like it but would have liked to see more Bomber footage. Link to comment Share on other sites More sharing options...
The Unknown Poster Posted November 27, 2015 Report Share Posted November 27, 2015 That logo is certainly minimalistic. I dont like it. Needs more red...need more pop. The minimizing the Maple Leaf with the idea to minimize the "Canadian" aspect is sort of silly. But perhaps this is a marketing trend right now. I dont know. Link to comment Share on other sites More sharing options...
mbrg Posted November 27, 2015 Report Share Posted November 27, 2015 Any chance the re-branding could include keeping accurate stats? Link to comment Share on other sites More sharing options...
IC Khari Posted November 27, 2015 Report Share Posted November 27, 2015 I like it but would have liked to see more Bomber footage. This highlight was pretty much it for this past season ... JimmyFartball and Mark F 2 Link to comment Share on other sites More sharing options...
bearpants Posted November 27, 2015 Report Share Posted November 27, 2015 If the minimalist, simple approach to the new CFL logo is the same approach they take when rebranding the uniforms, I think we're in for a pretty good rebranding. I agree completely... if I had my way the Bomber jerseys would be a flat colour, with the W and #s on the shoulder and flat colour (opposite of jersey) pants... I could live with a plain stripe on the shoulder as well... Link to comment Share on other sites More sharing options...
JimmyFartball Posted November 27, 2015 Report Share Posted November 27, 2015 Hey this past season we were better than Regina! Never mind ... Link to comment Share on other sites More sharing options...
MOBomberFan Posted November 27, 2015 Report Share Posted November 27, 2015 I like the new logo and really enjoyed seeing a CFL commercial with legit production value. People didn't see many references to the Bombers? Take a second look. If you miss all the W's, royal blues, and panoramas of IGF then maybe you should ask Santa for Lasik I don't see any one team getting more (or less) attention than any other. Link to comment Share on other sites More sharing options...
Atomic Posted November 27, 2015 Report Share Posted November 27, 2015 As a member of the 55+ group who are the biggest number of CFL watchers... New Logo - No better than the old one. Worse actually. Just grey and black inside a clipped football with a little bit of red. It doesn't pop. New Tagline - I couldn't have told you what the old tagline was. I'll forget the new one soon after finishing this post. New Video - I'd rather have more actual great football plays with a 'Video Game' look than footballs in flames and throwing a ball through glass. I didn't like the music either but I know it's not aimed at me. I doubt it brings in any more young fans that the league needs, but if it does, then I'm all for it. Although you are part of the largest group of CFL fans, I imagine the CFL desperately wants to change that and thus does not care whether these changes appeal to you. No offense. You crusty old coot. Bigblue204 1 Link to comment Share on other sites More sharing options...
pigseye Posted November 27, 2015 Report Share Posted November 27, 2015 It will make a cool app. Link to comment Share on other sites More sharing options...
Mr Dee Posted November 27, 2015 Report Share Posted November 27, 2015 Through the years…. I have no proof, but it looks like Marcel B. had a hand in the new design. Fatty Liver, Mark F, HardCoreBlue and 3 others 6 Link to comment Share on other sites More sharing options...
Super Duper Negatron Posted November 27, 2015 Report Share Posted November 27, 2015 I hate everything about the new one. I feel like they could have simplified/tweaked the old/current logo and still got what they wanted. Link to comment Share on other sites More sharing options...
iso_55 Posted November 27, 2015 Report Share Posted November 27, 2015 I don't mind it at all. Sometimes simple is good. Link to comment Share on other sites More sharing options...
Rich Posted November 27, 2015 Report Share Posted November 27, 2015 I think the new logo is a ploy to get the Federal Government to kick in money down the road to make the maple leaf in the new logo bigger. Mr Dee 1 Link to comment Share on other sites More sharing options...
Goalie Posted November 27, 2015 Report Share Posted November 27, 2015 Reminds me of when the Jets came out with their new jersey. Lots hated it but over the years have grown to love it. Pretty simple logo here. Yeah the maple leaf is pretty small but... it's still there. It's a modern design yet still looks kind of old school. Better than the previous ones IMO Link to comment Share on other sites More sharing options...
Mark F Posted November 27, 2015 Report Share Posted November 27, 2015 I have no proof, but it looks like Marcel B. had a hand in the new design. LOL! So you think it lacks somewhat in imagination? It is fairly Spartan, maybe appropriate for us hardy northerners. and "economical" so us cheap winnipegers should all be in favour! Link to comment Share on other sites More sharing options...
iso_55 Posted November 27, 2015 Report Share Posted November 27, 2015 My favourite one was the one they used from 1968-2002. Pretty simple & well done. Jimmy Pop 1 Link to comment Share on other sites More sharing options...
Mr Dee Posted November 27, 2015 Report Share Posted November 27, 2015 I have no proof, but it looks like Marcel B. had a hand in the new design. So you think it lacks somewhat in imagination? I do like the three laces....for 3 down football, but it looks a bit truncated, uncolorful, sort of vanilla, yes, like a certain offence I've become accustomed to... Logan007 and Mark F 2 Link to comment Share on other sites More sharing options...
Fatty Liver Posted November 27, 2015 Report Share Posted November 27, 2015 Through the years…. I have no proof, but it looks like Marcel B. had a hand in the new design. The new logo reminds me of something that might have been shown on an old balck and white TV. Such exciting drama would have been broadcast 12 hours a day non-stop but that didn't stop us from gathering around the TV to stare at it. Blueandgold, DR. CFL, Mr Dee and 1 other 4 Link to comment Share on other sites More sharing options...
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