Some, sure. But not all media. And a lot of this actually goes to headlines. And while you can claim people should be reading the entire article, we all know if people see something enough times, it starts to get believed. And that is irresponsible journalism. A few examples
https://www.rollingstone.com/culture/culture-news/joe-rogan-covid-19-ivermectin-horse-dewormer-1219720/
"‘Crazy Times’: Joe Rogan Got Covid and Ate a Cocktail of Meds Including a Horse Dewormer"
https://www.hollywoodreporter.com/news/general-news/joe-rogan-contracts-covid-19-treated-himself-with-horse-dewormer-1235007061/
"Joe Rogan Says He Tested Positive for COVID-19, Takes Unproven Horse Dewormer"
And the worst perpetrator of this was CNN, where even some of their own contributors criticized the network for how it handled and characterized it.
https://www.vanityfair.com/news/2021/10/joe-rogan-cnn-horse-dewormer-covid
https://nypost.com/2021/10/16/cnn-contributor-blasts-network-over-ivermectin-coverage/
https://ca.news.yahoo.com/joe-rogan-considers-suing-cnn-190606533.html
https://www.dailymail.co.uk/news/article-10119183/CNN-wont-apologize-bruising-ego-Joe-Rogan-claiming-hed-taken-horse-dewormer.html
Even the FDA had tweets with headlines saying things like you are not a horse or a cow, you shouldn't take Ivermectin. These are all half trues that when people dig into the larger picture, sow distrust.
I'm not a fan of either people or sides lying or spreading misinformation. But only one side of this continually gets pushed and spread, so I don't feel the need to re-iterate or bring it up again.
Should Rogan have pushed Ivermectin as a Covid cure? No. Absolutely not.
But the after effects off what happened made the situation worse. Not better. The headlines were everywhere at the time. Where do you think tweets and things like Tracker posted earlier in this thread originally came from? The was an overabundance of reports that Rogan took horse de-wormer, and then people are surprised people self medicate on horse dewormer?
A more honest headline would be Rogan takes Ivermectin, a parasitic drug not approved for Covid. And while many news outlets did report along those lines, there were too many that didn't. CNN being the worst. It is irresponsible.