Yards per target is a flawed statistic in that it tries to measure a receiver's efficiency but doesn't account for route depth or QB play. It's also less sticky (predictive) in that it measures things outside a receiver's control (play calling, defence, target volume and overall QB play). To put this in context, yes, Lawler's yards per target was relatively "low" in your example (anything over 9.5 is generally considered pretty remarkable) but he also had the highest average depth of target in the league at 18.2 yards and high ADOT generally reflects a lower catch percentage and lower YAC total. A better measure (and more predictive) statistic would be yards per route run because it strips away bias, measures overall offensive value and reflects a player's ability to both earn a target and do something with that target. Lawler has consistently put up elite numbers (top receiver's general post anywhere from 2.0 to 4.0 YPRR) and last year, Lawler was second in the league at 2.15 (behind only KeeSean Johnson at 2.29). His last year with the Bombers he posted a ridiculous 2.75 YPRR but he's consistently at the top of the CFL in this measure - it's part of the reason he got the bag he did. Personally, I like to look at both YPRR and YAC independently but neither of those things replace the eye test. I don't think anyone can reasonably argue that Lawler isn't a playmaker with game breaking potential. In fact, every poster on this board has seen him single handedly take over games. Is he worth the money Hamilton paid? I don't think so but I'm not running the Cats.