Should the league just fold then? Never going to reach new fans?
Streaming it is part of it. Getting top performers on social media is another. The top 40 times, presses, jumps, etc. showing 1-on-1s of DBs and receivers.
Promoting it to the areas where these kids are coming from, get the team beat reporters and podcasters to put out team need lists and top performers in each position group.
Not everyone reads articles. There needs to be short, easily consumable media released on a variety of platforms. In the off season, there are fewer opportunities for that; but when an event does come around, the CFL whiffs.