that’s true but the riders benefit from a total lack of competition as well. Also, “honky” is not some direct parallel to eskimo or any other radicalized term. (No matter what you think of that term) From the sounds of our demographic, no one here has the right to say eskimo is not an offensive term and is equivalent to X or Y. The name is changed in Edmonton, and for better or worse it will never come back. Did it cause the collapse of washington in the NFL, Cleveland in the MLB, or has a name change ever caused the complete collapse of a sports market? Tradition does not brand in young fans any more. It hasn’t for a long while. The cfl it self, is distancing more and more from its tradition. At that, the push back was minimal when the ball change happened, and when the hash marks moved, when the ratio has been messed with and soo much more. Now next year we see the largest scale changes. Most of us hard core fans are not happy about it. But clearly the cfl sees tradition as an obstacle to acquiring younger fans. The people for whom the tradition is soo important, and who stopped going to edmonton games because of the name change alone, and would’ve stayed through 2 years of 1 home game win are a tin, tiny demographic.