I have looked into various web sources (Forbes, statista.com, packers.com, Blue Bomber financial statement) and here are some numbers to chew on for those who want to compare the NFL and CFL’s financial situations:
In the NFL, the only public team is Green Bay, so all other financial projections are speculation unless the team reports it. The Bombers likewise out out a financial statement. So the numbers I found for the Dallas Cowboys, the Packers and the Bombers are as follows -
Expenses in 2019: $32.8 million (Bombers), $439 million (Packers), $425 million (Cowboys)
2019 revenues: $36.3 million (Bombers), $508 million (Packers), $960 million (Cowboys)
Of note, the Bombers biggest single revenue increase was $2.2 million more in game day merchandise and concessions, the Packers was $70 million more in league TV revenue
Salary cap: $5.4 million in CFL (16.5% of Bombers’ total expenses) $198.2 million in NFL (45.1% of Packers’ and 46.6% of Cowboys’ total expenses)
2019 revenue from ticket sales alone: $11.5 million (Bombers - 31.7% of total revenue), $77 million (Packers - 15.2% of total revenue, $98 million (Cowboys - 10.2% of total revenue)
TV contract: $50 million league-wide in the CFL ( and a portion of that goes to the league itself and not each club, so the TV revenue is not $50 million split 9 ways and it does NOT cover the players salaries in entirety - the Bombers received $3.9 million in league payments in 2019, or 72.2% of the salary cap and 10.7% of their total revenue, it covers 11.8% of their operating costs), $255 million PER TEAM NFL (Packers and Cowboys 128.7% of the salary cap, Packers 50.2% of total revenue and covers 58.1% of their operating costs, Cowboys 26.6% of total revenue and 60% of their operating costs)
Bombers also generated another 24% of their revenue from game day related money such as concessions sales and merchandise, so 56% of their revenue stream is gone without fans. The Packers estimated that of their $508 million profit, $211 million or 41.5% was internally generated from ticket sales and game day and merchandise sales, and local sponsorships, the rest was league money. The Cowboys projected that without fans it could cost them up to $500 million this past season. The Cowboys other big revenue gain comes from sponsorship dollars, which is why they are the most popular brand and most valuable franchise in the NFL.
So the simple takeaway from this date is: no fans for the Bombers (arguably the healthiest franchise in the CFL - Sask and Edm are the only other 2 whose books are public and they both lost money in 2019 - the Riders basically because they had expenses for marketing a Grey Cup they never hosted, but were close to break even otherwise) means they lose about $19.7 million on game day revenue alone and go from a $3.4 million profit to a $16.3 million loss, likely more, the Cowboys lose $500 million from ALL sources yet still turn a profit of $35 million, and the Packers without fans wipe out any profit on ticket sales alone and likely more with no game day associated revenue, but again their ticket revenue is only 15% of their revenue stream vs 32% for the Bombers.
So let’s stop pretending that we can compare the CFL and NFL equitably based on not having fans in the stands and TV revenues and assume that because other leagues can do it, we should “just find a way”. Unless fans want to agree that if the league plays with zero fans and we fans will cover any losses next year by paying NFL-style ticket prices for every game (and I think we all saw from the Packers-Raiders pre-season game in Winnipeg, not to mention the last few Grey Cups we’ve hosted, how little appetite there is to pay that much from the fans’s point of view), it seems clear that this is more a gate driven league than other sports and no fans means no football And the Government has no appetite to bail out a sports league because there is no political gain in it for them, and it is more public than a media company bailout supposedly to save thousands of jobs (even if said company *cough* BELL *cough* uses said buyout to pay their stockholders and fires their staff anyway), plus looks better in saving the national economy.
Just my two cents