(23,000 seats * $50 = $1,150,000) is greater than (35,000 seats * $20 = $700,000).
In the above example, even Edmonton at capacity would only be (50,000 * $20 = $1,000,000) vs (26,000 * $50 = $1,300,000) per game.
If you set the price at $15 per game, sure you have more fans that may be more willing to spend money on drinks/merchandise etc, but that is an optional expense. Let's just say you drop the price to $15 per game, I suddenly have $35 extra to spend on booze (woohoo!). Even if I optionally decide to spend all that money on stuff, there's the cost of making the goods sold to m