The places with tons of world-class pro facilities for many sports, are far poorer than we are up here. At the end of the day, it's the taxpayers who foot most of the bill for these mega venues, and then get zero monetary value back. It's not sustainable at all, and especially on this slippery road to recession, it's a quick way to ruin. You'd be surprised, actually. Build a cheap place to get in and drink with a ton of built-in atmosphere, and a reason to cheer/boo/react strongly, and young people come in droves. I've got an army of young cousins who didn't grow up CFL fans, but who have been branded into the game day experience. Not just here either, BC too. The reality is that high-level pro sports events in Canada are extremely limited. Hockey is prohibitively expensive and not sustainable at all for the huge majority of young fans. MLB and NBA are Toronto-locked. The Sea Bears have picked up on this, and the Goldeyes have been doing it for ages. You don't even need a physical Rum hut, though it does bring serious scalability. That's with the CEBL and AA being a strong tier below the CFL. Does anyone think that if you changed the name from Sea Bears to Blizzard, you would see an immediate jump in popularity? If you are a bad team in the CFL, you don't draw fans. That is always first and foremost.