The irony in all this is that Trump seems to have great difficulty understanding that there is such a thing as bad publicity. In psych terms, Trump appears to be a pathological liar int hat he believes his own lies, and that way lies madness. His core personality appears to be a malignant narcissist and as such. he wants all eyes on him, because he interprets that as adulation and validation. When challenged on his inconsistencies, Trump will simply ignore them and believe whatever favours his point of view. He would not be above starting a war as Thatcher and Bush 2 did to boost his popularity, no matter the cost in lives or money.