http://www.theglobeandmail.com/report-on-business/industry-news/marketing/cfl-rebranding-to-show-new-fans-what-were-made-of/article27500542/?cmpid=rss1&click=sf_globe

 

https://www.youtube.com/watch?v=pQ-TODedlzs&feature=youtu.be

 

I like it.

 

If the minimalist, simple approach to the new CFL logo is the same approach they take when rebranding the uniforms, I think we're in for a pretty good rebranding.

 

On a slightly different note, Orridge giving the Grey Cup to Reilly from Dunigan looked a bit awkward. 

 

I thought it was weird how Brian Williams kept cutting him off and rushing him...  I blame him more so then Orridge.  

 

Does Williams work once a year now? 

Chaps posted this over on Rider fans, pretty good IMO.

http://www.riderfans.com/forum/showthread.php?132975-What-do-you-think-of-the-new-CFL-logo&p=3573944&viewfull=1#post3573944

That's not the new logo so I don't get it? Besides looking like a broken coconut. Is it just a representation? 

Whatever it is, it looks awesome!

Whatever it is, it looks awesome!

It is better than the new official one. 

It's a transformer logo

On a slightly different note, Orridge giving the Grey Cup to Reilly from Dunigan looked a bit awkward.

I thought it was weird how Brian Williams kept cutting him off and rushing him... I blame him more so then Orridge.

Orridge seemed like he lost his voice a bit but I agree Williams rushed him

So you grab a football, paint it while, throw it into a slicer and voila! a signature logo.

Personally I don't care what the logo is. It is irrelevant in my opinion. What matters is improving the on field product.

It's not gonna stop me from buying a shirt or hat or toque or whatever that's for sure.

 Here's the 1st rough sketch of the new logo:

 

 

 

And here's the new CFL Field?

 

You'd think with all the other issues that a logo would be the last thing Orridge would spend time on but I guess branding was Job 1. 

Yesterday in the pregame show they said that Toronto might not be able to fit a full sized field in their new stadium so they're thinking of clipping the endzones off. Maybe that's what the new logo is supposed to show.

Through the years….

Oh man, that first logo is awesome and gaudy. Six colors!

I like the new logo fine. Noticed yesterday during the Grey Cup Youtube broadcast that it's recognizable at very small dimensions -- they had it as a bug in the bottom right corner.

Although the shape says "old tube TV" to me instead of "truncated football."

That's not the new logo so I don't get it? Besides looking like a broken coconut. Is it just a representation? 

Chaps designed a different logo and posted it, looks pretty good IMO. a fan did a better job on the logo than the League did. Yet, the CFL spent money they didn't need to on the new logo, could have kept the last log and just changed the slogan to "What We're Made Of". Oh well no biggie, I honestly don't think a new logo or slogan will help sell the league anyways. Fixing the game, officiating and getting more media coverage is what the CFL should be focusing on IMO.