Per WFP article...
"Ambrosie said he hoped to double, even triple, the current audience watching the CFL."
"Ambrosie decided to cherry-pick scientific discoveries, singling out the most recent report from the 5th International Consensus Conference on Concussion in Sport, which took place in Berlin in 2016. Predictably, those findings showed there wasn’t a definitive connection between concussions in football and CTE. "
Not sure which is crazier thinking.