Unfortunately it doesn't work that way... there's a reason OB pulls in massive numbers, can charge whatever they want for ads and STILL sell out regularly. They're a machine and they put out a great product. Their morning show is fantastic. I'm at a point in my career where I really don't want to do mornings anymore, but I'll tell you what, every time I listen to their Mackling/McGarry thing, I think "I kinda wanna be a part of that..." They're good...really good. And their news dept, which is their bread and butter, is top notch.