they've really been doing a good job with their marketing the last while, and this is another home run for them. I want to see these things everywhere I go, next time I'm home. The Riders, for years, had a tie-in with that God-awful Pilsner beer, where they gave away a Riders flag in every box, so you'd see those ******* things EVERYWHERE. It'll be awesome to have our own (much better) version...