for me, the underlying thrust of the article was that the Bombers face a tough road ahead. i don't see a problem with someone suggesting that if the Bombers lose in Montreal that they will be putting themselves in a very tough spot... since they will be.
all points to the contrary (ie: the season is still young, the CFL is erratic and arbitrary) are also valid... but the writer was saying that if the Bombers (for some reason) weren't feeling pressure this weekend... they ought to be.
hell, if i was a Bomber i'd be telling everyone that it was a must-win... i'd tell them that every frickin week.