People need to stop thinking this is about having players immediately come in and contribute. This is the first step in developing talent in other markets that can compete for starting jobs in future and thus building the brand over time. The NFL has been doing this for years in Europe and is just starting to see guys come in and make rosters/drafted in NFL.
Also it’s going to give a chance for Canadians to go down there play and develope and hopefully one build the México pro league and two give them a opportunity to come back and try to win jobs up here.
This league needs to grow revenues they are pretty much tapped out in Canada. If a Mexican network pays for the rights to broadcast CFL games in Mexico lets say for 5 million dollars that's 500,000 k in each teams pocket.