DON'T PARTICULARILY LIKE THE NAME BEING IN ALLCAPS... IT ISN'T LIKE THEY NEED TO YELL IT AT EVERYONE
However the name itself "feels" rugby, since the Canadian game is essentially rooted in rugby like football (and still resembles rugby moreso than the other league style football) I kind of like the name.
Like it even more after reading the article... I think the ownership team got it right in choosing a riskier/less common kind of name.
The name has an unique identity - Something important for making a legacy (Fans can identify themselves as being redblack fans and whom they are cheering for is unequivocably obvious... a BC Lion fan has to add the BC part or be mistaken as a fan of another team)