The Seattle Kraken have the NHL's biggest identity launch ever, outselling the Vegas Golden Knights by 4x, per Fanatics.

The Kraken's season ticket waitlist is now at 51,000. That's in addition to the 32,000 fans who have already put down deposits. https://t.co/ZyV9GK1hyJ

— Emily Kaplan (@emilymkaplan) August 4, 2020