A major, major @Xbox leak was handled masterfully on social in the middle of the night.
— Jack Appleby (@jappleby) September 8, 2020
Let's look at how Xbox made several viral moments out of a bad day thanks to some memes, quick thinking, & a big company that's agile enough for fast approvals.
Thread 🧵 // pic.twitter.com/QBbeYs3pBJ